Many B2B companies have convinced themselves that social media marketing doesn’t work. It seems there’s a mindset that says, for example, insurance/engineering/manufacturing (take your pick!) companies can’t realize success on Twitter, Facebook, whatever. The truth …
Do you have a WordPress site? When was the last time you audited it? You might be surprised by the number of people who never have. I like to compare auditing a site to going …
Email marketing often gets a bad rap. Some people feel it is spammy and annoying. Others might believe the method has become outdated. However, email marketing can still be a highly effective way to reach …
This is a hot topic currently doing the rounds in the world of social media marketing. We’ve all seen the news and read articles about how companies have been scraping data from our social media …
You’ve been working hard on your SEO and think your efforts are finally paying off. But how can you be sure? Have you noticed a significant increase in website visitors and/or are your online sales/ …
Tech marketers have unique needs when it comes to content marketing. While approximately 95% of tech marketers have embraced content marketing according to Content Marketing Institute’s survey, many of those using content marketing do not …
Do you want to let people know how useful your application is but you don’t want it coming from you? Because let’s be honest, self-promotion isn’t cool and seems less credible – and you may …
Influencers have always been around (remember when you were younger and your mom wanted you to hang out with a certain kid she considered a good influence?) and these everyday people have swayed both small …
I have a great recipe for you. It’s low-carb, delicious, and… hey, there’s this great book right here. I read it in a few hours, do you want to know what the title is? Oh! …
When it comes to content marketing, simply publishing a short blog post each week no longer cuts it. Your online audiences are hungry for information and if you are the brand that satisfies said hunger, …
What’s your go-to social media platform for B2B marketing? Many people will say LinkedIn because of its professional nature and networking potential. But what about Twitter? A report released in July 2017 rated Twitter number …
2018 is in full swing and another round of trend based social media articles have given rise to a new wave of thinking around marketing in this much-misunderstood area of digital. With that in mind …