Smart businesses market their brands with consistency, style and the utmost professionalism… And they do so in all kinds of ways. Every piece of content they write is meant to spread their core values and …
Improve Your Email Marketing With These Simple But Highly Effective Tips
Your audience is silently telling you exactly what they are interested in reading about! With your email marketing, as with everything about digital marketing, we can see exactly what our audience is interested in reading …
Designing The Perfect Product Page: Using 8 Vital Elements
Yielding significant profit from selling online is hard — don’t let anyone shilling a get-rich-quick course tell you otherwise. If you’re anything less than exceptional, your task is to offer up an assortment of products …
How To Write A Digital Marketing Strategy
Digital marketing is undoubtedly the most effective way to market your business today, to target audiences that are consuming more and more information through smartphones and other handheld devices. The problem that many businesses encounter, …
How Ecommerce Brands Leverage Communities To Find Customers
As an online business owner, it’s crucial to put customers at the centre of what you do. This isn’t just to create a great customer experience and ensure that customers keep returning to your products …
8 Must Ask Questions to Evaluate the Quality of Your Website
Modern businesses need a high quality website to deliver a professional online image and attract customers. They need a platform that showcases their company well, is visible on search engines and provides detailed information to …
Public Wi-Fi Hacks: Surf Free & Securely With A VPN
You sit down to enjoy a cup of coffee, whip out your laptop, connect to the coffee shop’s Wi-Fi service and start streaming those cute cat videos on YouTube again. We don’t know about you, …
How Content Marketing Is Changing The Way We Purchase Online
Content marketing is maturing into an essential part of any business’s online strategy. It brings great potential to entrepreneurs, organizations and consumers, opening up new opportunities surrounding online purchasing decisions. Read on to discover seven …
Healthcare Marketing Tips For Small Practices
Effective marketing is fundamental to the success of any business, and medical practices are absolutely no exception. However, utilizing digital marketing to boost a traditionally offline-focused company is something that’s often overlooked. But why!? After …
The Digital Transformation Gap: Strategy vs. Execution
Following on from my previous post on why digital strategies often fail, a new piece of research has caught my eye from McKinsey & Company. It focuses on whether strategy or execution is more important …
Why Content & Social Are Increasingly Important for B2B Businesses
B2B buyers want to hear from sellers when they are still early in the research process. They also prefer email to phone calls and want content that’s related to primary research data relevant to their …
How Often Should You Refresh Your Website Design?
A study by Astound Commerce Insight found that a brand’s website is important for several reasons. More than half of customers surveyed want to research and shop directly from a brand’s website as opposed to …