The power of digital can be seen all around us, enhancing our lives on a daily basis. Whether it’s an app on our smartphones that enables us to book a hotel room at the drop …
How To Stay One Step Ahead In Securing Your Social Accounts
Social media networks have billions of users globally and that number is still rising every single day. I’m talking about the likes of Facebook, Instagram, Snapchat, WeChat, YouTube, Tumblr, QQ – the list goes on …
What Makes A Good Landing Page: 13 Tips From The Experts
Do you currently use landing pages as part of your overall digital marketing strategy? If you do, you’re in good company. But while you’re probably spending a good chunk of your time and money attracting …
35 Experts Share Their Best Email Marketing Tips
I don’t know about you, but I get around 300 emails a day; most of those emails are other individuals’ marketing campaigns (I use Unroll.me to help corral all of those emails so the important …
Marketing’s Own Digital Transformation
We continuously hear how businesses today are undergoing “digital transformation”. This commonly used buzzword refers to how organizations are leveraging new and emerging technologies to garner competitive advantages and realize greater efficiency, better insights, and …
How Many Social Media Platforms Do You Really Need to Be On?
I do not know about you, but to me, it seems as though a new social platform pops up every day – if we include smaller social platforms. Even when it comes to naming the big …
5 Business Departments That Need Their Own Social Media Accounts
Many people view social media as a standalone marketing function. But today, it is not uncommon for one organization or brand to have multiple social media. Moreover, these different accounts aren’t necessarily managed by one …
Employee Advocacy: The (Often) Unsung Hero of Social Media
Your employees are the lifeblood of your organization, and some of the biggest assets you have when it comes to humanizing your brand and expanding your organic reach online. That’s why when you’re looking to …
15 Eye-Opening SEO Stats For 2018
Whether we like it or not, getting found online relies massively on the search engines of the world. They are inevitably the first place your customers and prospects turn when they need some information or …
Which Social Media Marketing Channels Give You The Best Bang For Your Time And Money?
Snapchat. Instagram. Pinterest. Twitter. Facebook. Google+. LinkedIn. WordPress. Blogger. It feels as though every few months a new channel crops up promising digital marketing professionals that it is the golden ticket for gaining leads and …
Guide to Performing a Content Audit
How often do you produce content? Depending on your business and your online audiences it could be a weekly, twice-weekly or even daily affair. Chances are you’ve got a formula that works for you and …
Polish Your Social Selling Strategy With These Top Tips
Social selling is where a business looks to leverage social networks to build strong and meaningful connections with customers and prospects, to forge a sale further down the line. It’s a trend that’s become a …