As an online business owner, it’s crucial to put customers at the centre of what you do. This isn’t just to create a great customer experience and ensure that customers keep returning to your products …
8 Must Ask Questions to Evaluate the Quality of Your Website
Modern businesses need a high quality website to deliver a professional online image and attract customers. They need a platform that showcases their company well, is visible on search engines and provides detailed information to …
Public Wi-Fi Hacks: Surf Free & Securely With A VPN
You sit down to enjoy a cup of coffee, whip out your laptop, connect to the coffee shop’s Wi-Fi service and start streaming those cute cat videos on YouTube again. We don’t know about you, …
How Content Marketing Is Changing The Way We Purchase Online
Content marketing is maturing into an essential part of any business’s online strategy. It brings great potential to entrepreneurs, organizations and consumers, opening up new opportunities surrounding online purchasing decisions. Read on to discover seven …
Healthcare Marketing Tips For Small Practices
Effective marketing is fundamental to the success of any business, and medical practices are absolutely no exception. However, utilizing digital marketing to boost a traditionally offline-focused company is something that’s often overlooked. But why!? After …
The Digital Transformation Gap: Strategy vs. Execution
Following on from my previous post on why digital strategies often fail, a new piece of research has caught my eye from McKinsey & Company. It focuses on whether strategy or execution is more important …
Why Content & Social Are Increasingly Important for B2B Businesses
B2B buyers want to hear from sellers when they are still early in the research process. They also prefer email to phone calls and want content that’s related to primary research data relevant to their …
How Often Should You Refresh Your Website Design?
A study by Astound Commerce Insight found that a brand’s website is important for several reasons. More than half of customers surveyed want to research and shop directly from a brand’s website as opposed to …
Top Tips For Hosting A Kickass Webinar
Webinars are an excellent vehicle for effectively delivering information to a fragmented audience online and in real time. Regardless of where an audience member is physically based, providing they have a sufficient Internet connection they …
Is Your Logo the Right One for You? (Infographic)
First impressions are everything – well, at least for your logo. If you hired a professional to design one for you, how would you even know if the logo design is the perfect one for …
Tips for Writing a Followup Email (Infographic)
Email is a great method of communicating with potential and current clients. You can convey new information, answer questions, or try to solicit interest in a product or service. But after crafting that email, there’s …
Social Media Time Wasting Traps (And How To Stop Falling For Them)
Social media is oft-mentioned as one of the biggest enemies of productivity that there is. It’s easy to get caught up in scrolling the feed – even when you’re “just popping on for a moment …