Smart businesses market their brands with consistency, style and the utmost professionalism… And they do so in all kinds of ways. Every piece of content they write is meant to spread their core values and …
How Content Marketing Is Changing The Way We Purchase Online
Content marketing is maturing into an essential part of any business’s online strategy. It brings great potential to entrepreneurs, organizations and consumers, opening up new opportunities surrounding online purchasing decisions. Read on to discover seven …
Why Content & Social Are Increasingly Important for B2B Businesses
B2B buyers want to hear from sellers when they are still early in the research process. They also prefer email to phone calls and want content that’s related to primary research data relevant to their …
Creating Content That Your Audience Is Already Looking For
How long—how many years—have you been talking about your company? Even if it’s been a short time, you probably have an insight into the lingo that you use every day to discuss your products or …
Secret Uses Of FAQ Content
Most people will not point to the FAQ page as the primary factor of a strong website, but the FAQ page can be a powerful tool if utilized correctly. Business websites often make the mistake …
Which Social Media Marketing Channels Give You The Best Bang For Your Time And Money?
Snapchat. Instagram. Pinterest. Twitter. Facebook. Google+. LinkedIn. WordPress. Blogger. It feels as though every few months a new channel crops up promising digital marketing professionals that it is the golden ticket for gaining leads and …
Guide to Performing a Content Audit
How often do you produce content? Depending on your business and your online audiences it could be a weekly, twice-weekly or even daily affair. Chances are you’ve got a formula that works for you and …
Tips For Attracting Tech Audiences To Your Content
Content marketing is a key component of every organization’s digital marketing efforts simply because it is one of the most effective ways to connect and interact with audiences. But what about B2B businesses? Is content …
Guide To Conducting An Audit Of Your WordPress Website
Do you have a WordPress site? When was the last time you audited it? You might be surprised by the number of people who never have. I like to compare auditing a site to going …
Marketing Stats That Can Help Tech Marketers Improve Their Content Strategy
Tech marketers have unique needs when it comes to content marketing. While approximately 95% of tech marketers have embraced content marketing according to Content Marketing Institute’s survey, many of those using content marketing do not …
7 Types Of Effective Influencers And How To Attract Them
Influencers have always been around (remember when you were younger and your mom wanted you to hang out with a certain kid she considered a good influence?) and these everyday people have swayed both small …
Why Context Is Just As Important As Content In Content Marketing
I have a great recipe for you. It’s low-carb, delicious, and… hey, there’s this great book right here. I read it in a few hours, do you want to know what the title is? Oh! …