WordPress currently (at time of writing) powers 31.1% of all the websites in the world [source: W3Techs]. That’s pretty astonishing when you think about it and is a testament to just how good a CMS …
What Makes A Good Landing Page: 13 Tips From The Experts
Do you currently use landing pages as part of your overall digital marketing strategy? If you do, you’re in good company. But while you’re probably spending a good chunk of your time and money attracting …
What Is Banner Blindness & How Do You Combat It?
Reaching the people who really matter to your business via the web is the goal of every digital marketing strategy. But in an increasingly crowded online world – where the biggest brands routinely hog the …
Position 0 (Featured Snippet) On Google: What Is It & How Do You Get There?
Traditionally, most SEO focus has been on getting websites ranked in the top three spots on Google (or any other search engine, for that matter). Those three positions were the holy grail of SEO for …
Digital Marketing Is No Longer SEO vs. UX. It’s SEO + UX
It wasn’t so long ago in the digital marketing world that the forces of SEO and UX were pulling in different (but not opposite) directions. One camp was focused on end users and the experience …