A study by Astound Commerce Insight found that a brand’s website is important for several reasons. More than half of customers surveyed want to research and shop directly from a brand’s website as opposed to …
10-Step Guide To Choosing a WordPress Theme
WordPress currently (at time of writing) powers 31.1% of all the websites in the world [source: W3Techs]. That’s pretty astonishing when you think about it and is a testament to just how good a CMS …
10 Things You Can Do to Speed Up Your WordPress Website
You’ve created a website using WordPress (or had one created for you) and it’s looking spectacular. Your business logo is singing out from the page, your content is exceptional, and your featured images are looking …
Why You Need An SSL Certificate For Your Website
Editor’s Note: This article was originally published on November 12, 2017, and was updated with more recent information on February 17, 2018. Traditionally, an SSL certificate was only considered an essential part of website infrastructure …
10 Apps to Measure, Monitor And Improve Mobile Versions Of Your Website
According to Google, more than half of all web traffic is consumed by users on mobile devices. It’s well past the time to pay attention to mobile users. If you haven’t organized your site and …
Mobile First Indexing: A Seismic Search Marketing Shift
Google says that it’s an experiment, but the fact is the search giant’s decision towards the end of last year to give more prominence to mobile versions of websites, is the first stage of its …
6-Step Digital Marketing Audit For Your Website (Infographic)
How long has it been since you performed a digital marketing audit of your website? These 6 steps and our free ebook give you a full action plan.
How To Work With The Interventionist Client
To be clear, I am absolutely committed to collaboration between teams. To achieve successful collaboration one does need a certain degree of “interventionism” from both parties, if for no other reason than to make everyone’s views known with the appropriate emphasis.
Why A Mobile-Friendly Website Is A Must For Businesses Today
Despite the massive mobile Internet usage being seen today – and the potential search engine rankings boost associated with having a mobile-friendly website – many small businesses are still persisting with antiquated online offerings.