B2B buyers want to hear from sellers when they are still early in the research process. They also prefer email to phone calls and want content that’s related to primary research data relevant to their …
Social Media Time Wasting Traps (And How To Stop Falling For Them)
Social media is oft-mentioned as one of the biggest enemies of productivity that there is. It’s easy to get caught up in scrolling the feed – even when you’re “just popping on for a moment …
5 Best Social Media Practices to Increase Your Presence
We’re told all the time how crucial online presence is, but what does that mean? Put simply, presence is all about being present in the minds and eyes of your target audience as much as …
Creating Content That Your Audience Is Already Looking For
How long—how many years—have you been talking about your company? Even if it’s been a short time, you probably have an insight into the lingo that you use every day to discuss your products or …
27 Social Media Pros Share Their Best Twitter Tips
Anything you can say to your audience, you should be able to say in 280 characters (double Twitter’s original character count). Twitter is definitely its own ballgame when it comes to using the platform for …
How To Stay One Step Ahead In Securing Your Social Accounts
Social media networks have billions of users globally and that number is still rising every single day. I’m talking about the likes of Facebook, Instagram, Snapchat, WeChat, YouTube, Tumblr, QQ – the list goes on …
How Many Social Media Platforms Do You Really Need to Be On?
I do not know about you, but to me, it seems as though a new social platform pops up every day – if we include smaller social platforms. Even when it comes to naming the big …
Employee Advocacy: The (Often) Unsung Hero of Social Media
Your employees are the lifeblood of your organization, and some of the biggest assets you have when it comes to humanizing your brand and expanding your organic reach online. That’s why when you’re looking to …
Which Social Media Marketing Channels Give You The Best Bang For Your Time And Money?
Snapchat. Instagram. Pinterest. Twitter. Facebook. Google+. LinkedIn. WordPress. Blogger. It feels as though every few months a new channel crops up promising digital marketing professionals that it is the golden ticket for gaining leads and …
Polish Your Social Selling Strategy With These Top Tips
Social selling is where a business looks to leverage social networks to build strong and meaningful connections with customers and prospects, to forge a sale further down the line. It’s a trend that’s become a …
How To Leverage Social Media As A B2B Company
Many B2B companies have convinced themselves that social media marketing doesn’t work. It seems there’s a mindset that says, for example, insurance/engineering/manufacturing (take your pick!) companies can’t realize success on Twitter, Facebook, whatever. The truth …
5 Social Proof Marketing Ideas For Apps [Infographic]
Do you want to let people know how useful your application is but you don’t want it coming from you? Because let’s be honest, self-promotion isn’t cool and seems less credible – and you may …
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