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Why Content & Social Are Increasingly Important for B2B Businesses

James Devonshire September 10, 2018 / Content Marketing, Social Media Leave a Comment

B2B buyers want to hear from sellers when they are still early in the research process. They also prefer email to phone calls and want content that’s related to primary research data relevant to their …

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B2Bcontentcontent marketingsocial media

Social Media Time Wasting Traps (And How To Stop Falling For Them)

Ronda Bowen August 12, 2018 / Social Media Leave a Comment

Social media is oft-mentioned as one of the biggest enemies of productivity that there is. It’s easy to get caught up in scrolling the feed – even when you’re “just popping on for a moment …

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27 Social Media Pros Share Their Best Twitter Tips

Ronda Bowen June 28, 2018 / Social Media 7 Comments

Anything you can say to your audience, you should be able to say in 280 characters (double Twitter’s original character count). Twitter is definitely its own ballgame when it comes to using the platform for …

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How Many Social Media Platforms Do You Really Need to Be On?

Ronda Bowen May 22, 2018 / Social Media 1 Comment

I do not know about you, but to me, it seems as though a new social platform pops up every day – if we include smaller social platforms. Even when it comes to naming the big …

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Employee Advocacy: The (Often) Unsung Hero of Social Media

Tricia Goss May 9, 2018 / Social Media Leave a Comment

Your employees are the lifeblood of your organization, and some of the biggest assets you have when it comes to humanizing your brand and expanding your organic reach online. That’s why when you’re looking to …

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Which Social Media Marketing Channels Give You The Best Bang For Your Time And Money?

Ronda Bowen April 30, 2018 / Content Marketing, Social Media Leave a Comment

Snapchat. Instagram. Pinterest. Twitter. Facebook. Google+. LinkedIn. WordPress. Blogger. It feels as though every few months a new channel crops up promising digital marketing professionals that it is the golden ticket for gaining leads and …

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Polish Your Social Selling Strategy With These Top Tips

Tricia Goss April 25, 2018 / product marketing, Social Media Leave a Comment

Social selling is where a business looks to leverage social networks to build strong and meaningful connections with customers and prospects, to forge a sale further down the line. It’s a trend that’s become a …

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7 Types Of Effective Influencers And How To Attract Them

Tricia Goss April 5, 2018 / Content Marketing, Social Media Leave a Comment

Influencers have always been around (remember when you were younger and your mom wanted you to hang out with a certain kid she considered a good influence?) and these everyday people have swayed both small …

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Why Twitter Is One Of Your Biggest B2B Marketing Allies

Tricia Goss March 26, 2018 / B2B, Social Media Leave a Comment

What’s your go-to social media platform for B2B marketing? Many people will say LinkedIn because of its professional nature and networking potential. But what about Twitter? A report released in July 2017 rated Twitter number …

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27 Tips For B2B Social Media Marketing

Ronda Bowen March 19, 2018 / B2B, Social Media Leave a Comment

Social media marketing is an important part of any company’s complete digital marketing strategy. In fact, in Content Marketing Institute’s 2018 B2B Content Marketing report, they found that 83% of B2B marketers use social media. …

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Is Your Social Media Marketing Working?

Donna Cosmato January 8, 2018 / Social Media Leave a Comment

Social media can enrich or bankrupt a business. The monetary factor lies in making it work effectively for you and your audience. Here we discuss both the organic and paid routes of using social media …

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Social Media Tips For SMBs/SMEs: 50 Experts Share Their Best Advice

Tricia Goss December 13, 2017 / Social Media Leave a Comment

Saying that businesses of all sizes can benefit from a strong social media presence is an understatement. In 2005, just 5 percent of American adults used social media. That number has since climbed to 69 …

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