A study by Astound Commerce Insight found that a brand’s website is important for several reasons. More than half of customers surveyed want to research and shop directly from a brand’s website as opposed to …
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Awesome Examples of Clever Logos With Hidden Messages
Although it might strike some as an afterthought during brand development, a well-designed logo is crucial to every business. Your logo is the single most visible graphic representation of your brand. Not only can it …
Employee Advocacy: The (Often) Unsung Hero of Social Media
Your employees are the lifeblood of your organization, and some of the biggest assets you have when it comes to humanizing your brand and expanding your organic reach online. That’s why when you’re looking to …
Polish Your Social Selling Strategy With These Top Tips
Social selling is where a business looks to leverage social networks to build strong and meaningful connections with customers and prospects, to forge a sale further down the line. It’s a trend that’s become a …
7 Tips And Strategies For Email Marketing Newbies
Email marketing often gets a bad rap. Some people feel it is spammy and annoying. Others might believe the method has become outdated. However, email marketing can still be a highly effective way to reach …
7 Types Of Effective Influencers And How To Attract Them
Influencers have always been around (remember when you were younger and your mom wanted you to hang out with a certain kid she considered a good influence?) and these everyday people have swayed both small …
Why Twitter Is One Of Your Biggest B2B Marketing Allies
What’s your go-to social media platform for B2B marketing? Many people will say LinkedIn because of its professional nature and networking potential. But what about Twitter? A report released in July 2017 rated Twitter number …
How Will AI Impact Digital Marketing?
If you have not yet considered how artificial intelligence can affect your brand’s digital marketing strategy, now is the time to start. A 2017 study by PwC found that 72 percent of business decision makers …
Content Marketing: What’s In And What Is Definitely Out (According To The Experts)
Content marketing is the foundation of a successful digital marketing strategy. Consistently delivering relevant, valuable content can garner new leads and keep your existing audience engaged. In fact, Content Marketing Institute reports that content marketing …
Not Another 5K Run: Creative Fundraiser Ideas For NPOs
When driving through town, watching the local news or scrolling through social media, there is a good chance you will read or hear about yet another 5K, marathon, or fun run to raise money for …
Marketing Tips For NPOs From 22 Pros
According to the National Center for Charitable Statistics, there are 1,571,056 nonprofit organizations registered in the U.S. alone. Standing out in this sizable crowd can seem intimidating, if not nearly impossible. The good news is that you …
10 Fun Blog Post Ideas For People Who Hate To Write
You know the importance of publishing blog posts consistently, and you realize your posts should provide value to your target audience. There’s just one problem: You hate to write. Or, at the very least, you …
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