Digital Marketing Strategies

With so many digital channels and tactics available for your business to utilize, it’s never been more cost effective and important to ensure you’re using the right ones.

Creative Mindscape strategy services help ensure you’re making the right moves online according to your brand, audience and business objectives.

Providing you with easy-to-follow strategic roadmaps, you’ll be able to cut through the noise, re-focus and use the digital platforms and techniques that will offer you the best return on investment.

We specialize in the following 5 areas:

Unified Digital Strategy

If you’ve just set new goals or your business is undergoing change, it’s a great time to look at all of your digital channels to ensure they are working together effectively.

By developing a comprehensive integrated strategy, we can ensure your digital presence is consistent, cohesive and effective. At the end of the process you’ll know exactly what channels, tactics and techniques you need to employ to reach your goal.

What This Covers:

  • Competitor Analysis
  • Website Review
  • Keyword Research
  • User Research
  • Content Review
  • Digital Marketing Strategy
  • Social Media Strategy

How This Helps You:

  • Ensures your digital activities are aligned with your objectives.
  • Have a clearer picture of what’s needed to achieve success.
  • Be ready to go with an easy to follow digital road map.
  • Get support from digital experts who’ll help you overcome challenges.

Brand Strategy

If you want to increase awareness, drive engagement or launch a new brand, our brand strategy services will help you do just that.

Depending on your specific needs, we will host brand workshops with key members of your team, before offering you our insights and recommendations in the form of a comprehensive brand strategy. By the end of the process, you’ll be armed with a plan of action that defines your goals and how you’re going to achieve them.

What This Covers:

  • Needs analysis
  • Current position of your brand vs. competitors
  • Defines your optimum brand strategy process
  • Best brand strategy approach
  • Recommendations report
  • Strategic action plan

How This Helps You:

  • If you’re launching a new brand, it’ll set great foundations that’ll help you stand out from competitors.
  • If you need to improve brand awareness, we’ll create a plan for how you can achieve this.
  • For those looking to improve engagement, we’ll identify the channels and tactics that will work best.
  • It can facilitate conversation and ensure that everyone in your team fully understands your brand and what it stands for.

Digital Marketing Strategy

Guided by your goals and objectives, we can develop a comprehensive digital marketing strategy that will ensure you target your audience using the most effective channels and techniques.

With so many online channels and tactics available for your business to use, it’s hard to know which ones will deliver best bang for the buck. Together we will develop a clear and concise strategy that will identify which channels you should use and exactly how you should use them to achieve your digital objectives.

We can supply you with the strategy to implement in-house, or Creative Mindscape can take on full management and roll-out; reporting back regularly on success and recommended changes. Whichever you choose, this process will ensure your digital marketing is targeted and goal orientated.

What This Covers:

  • Business needs analysis
  • KPI setting
  • Keyword research
  • Competitor reviews
  • Digital marketing workshop and research
  • Strategy development and supply
  • Implementation and management
  • Testing and improvements

How This Helps You:

  • Ensure your digital marketing is targeted and goal orientated
  • Build a strategy that is highly measurable so you can track activity
  • Improve the performance of your digital channels
  • Work with our expert digital marketing team

Content Strategy

We can provide you with a comprehensive content strategy that will help you improve engagement and interaction across your digital channels.

The process starts with the key question of any content marketing strategy; what do you need your content to do? Whether you need it to entertain, educate or convert, we’ll build a strategy that will catapult your content and ensure it’s always helping you achieve your goals.

We develop content strategies for both websites and social media marketing activity, outlining our recommendations for content types and formats that will best suit your needs. For those looking to build their content strategy in-house, we also offer content training that can help your teams understand the process of identifying and planning appropriate content for your channels.

We Cover:

Content Strategy for Websites

The strategists at Creative Mindscape are industry leading experts in content review and publication strategies for local, national and international brands looking to improve their website content and increase conversion rates.

We start by reviewing your existing website content, undertaking a qualitative analysis and scoring and ranking your key pages based on how well the content meets your objectives. Following this, we then offer suggestions and recommendations in the form of a content strategy plan.

Content Strategy for Social Media

When it comes to the success of your social channels, engaging and inspiring content is a must. We work with brands to develop a social media content strategy that is geared towards helping them achieve their goals and objectives. We start the process with a content workshop to understand your brand, business and needs, before delivering a detailed content strategy.

How This Helps You:

  • Create better on-site content with your audience in mind
  • Gain higher visibility in search engines
  • Achieve higher domain authority for your website
  • Build stronger referral traffic and viral social media activity
  • Increase brand awareness and conversion potential
  • Decreased marketing costs and resource wastage

Social Media Strategy

We can help guide your social media activity by providing you with a comprehensive and goal-focused strategy.

Our social media strategies take every element needed for social success into consideration, so by the end of the process you will know which channels to use, which content to post and which paid social advertising opportunities to take advantage of. As a result, your social media activity will be more goal focused, engaging and effective.

For those requiring additional support and resources, we offer a number of other social media services. We also offer social media training for those who want to improve their team’s knowledge and skills.

We Cover:

Strategy Workshops

After understanding your needs and objectives, we will facilitate a social media strategy workshop. Throughout the session we will ask questions, offer our ideas and recommendations and get your team involved in key activities. This will ensure we have all the information we need to develop the best strategy for you.

Delivery of Strategy

We will supply you with a detailed social media strategy plan that covers your audience profiles, channel strategy, content strategy and recommended approach to paid activity. This strategy can then be implemented by your team, or alternatively we can offer ongoing social media management services.

How This Helps You:

  • Build targeted audience profiles per channel (Facebook, LinkedIn, Twitter, Pinterest, etc.)
  • Plan and deliver on meaningful goal setting per channel
  • Set refined channel strategies with those audiences in mind
  • Set refined content strategies with those social media channels in mind
  • Schedule and manage content planning per channel, per week, month
  • Set a roadmap for paid social advertising per month, quarter