Effective marketing is fundamental to the success of any business, and medical practices are absolutely no exception. However, utilizing digital marketing to boost a traditionally offline-focused company is something that’s often overlooked. But why!? After …
As Creative Mindscape COO and co-founder, Neil Henry, wrote in his piece SEO Misconceptions: The Truth Behind The Chatter in November last year, “[SEO] has become a bit of a victim of its own success.” …
Whether we like it or not, getting found online relies massively on the search engines of the world. They are inevitably the first place your customers and prospects turn when they need some information or …
Google has announced its mobile-first search intentions, but marketers should be optimizing their mobile sites anyway. Why? That’s where the people are…
You’ve been working hard on your SEO and think your efforts are finally paying off. But how can you be sure? Have you noticed a significant increase in website visitors and/or are your online sales/ …
For the first time in more than seven years, Google has revamped its SEO Starter Guide. The shiny new version is web-based and replaces both the old SEO guide and Google’s Webmaster Academy. And when …
Google currently processes (at time of this writing) 40,000 search queries every second, on average. That’s a staggering 3.5 billion searches every day and 1.2 trillion searches per year worldwide [source: Internet Live Stats]. The …
Editor’s Note: This article was originally published on November 12, 2017, and was updated with more recent information on February 17, 2018. Traditionally, an SSL certificate was only considered an essential part of website infrastructure …
Does your business model depend on internet marketing or e-commerce? If so, your earning potential is tied to being at or near the top in search engine result pages (SERP). Why? Because being the number …
2018 is right around the corner. With each new year comes fresh trends in all sorts of areas, including marketing. Getting a jump on these changes can give your business a significant boost. One area …
Traditionally, most SEO focus has been on getting websites ranked in the top three spots on Google (or any other search engine, for that matter). Those three positions were the holy grail of SEO for …
SEO is an important part of any digital strategy. But there are misconceptions about it’s relevance. Find out the top 7 and why SEO really matters.