Webinars are an excellent vehicle for effectively delivering information to a fragmented audience online and in real time. Regardless of where an audience member is physically based, providing they have a sufficient Internet connection they …
Is Your Logo the Right One for You? (Infographic)
First impressions are everything – well, at least for your logo. If you hired a professional to design one for you, how would you even know if the logo design is the perfect one for …
Tips for Writing a Followup Email (Infographic)
Email is a great method of communicating with potential and current clients. You can convey new information, answer questions, or try to solicit interest in a product or service. But after crafting that email, there’s …
Social Media Time Wasting Traps (And How To Stop Falling For Them)
Social media is oft-mentioned as one of the biggest enemies of productivity that there is. It’s easy to get caught up in scrolling the feed – even when you’re “just popping on for a moment …
Debunking The Rumors: 16 SEO Myths You Really Should Ignore
As Creative Mindscape COO and co-founder, Neil Henry, wrote in his piece SEO Misconceptions: The Truth Behind The Chatter in November last year, “[SEO] has become a bit of a victim of its own success.” …
10-Step Guide To Choosing a WordPress Theme
WordPress currently (at time of writing) powers 31.1% of all the websites in the world [source: W3Techs]. That’s pretty astonishing when you think about it and is a testament to just how good a CMS …
5 Best Social Media Practices to Increase Your Presence
We’re told all the time how crucial online presence is, but what does that mean? Put simply, presence is all about being present in the minds and eyes of your target audience as much as …
10 Things You Can Do to Speed Up Your WordPress Website
You’ve created a website using WordPress (or had one created for you) and it’s looking spectacular. Your business logo is singing out from the page, your content is exceptional, and your featured images are looking …
Awesome Examples of Clever Logos With Hidden Messages
Although it might strike some as an afterthought during brand development, a well-designed logo is crucial to every business. Your logo is the single most visible graphic representation of your brand. Not only can it …
Creating Content That Your Audience Is Already Looking For
How long—how many years—have you been talking about your company? Even if it’s been a short time, you probably have an insight into the lingo that you use every day to discuss your products or …
How Technology Is Honing People-Based Marketing
Mid-last year, the number of mobile devices around the world surpassed the 5 billion mark. Amazingly, the latest billion users were added in just the last four years! The point I’m trying to highlight is …
27 Social Media Pros Share Their Best Twitter Tips
Anything you can say to your audience, you should be able to say in 280 characters (double Twitter’s original character count). Twitter is definitely its own ballgame when it comes to using the platform for …