Anything you can say to your audience, you should be able to say in 280 characters (double Twitter’s original character count). Twitter is definitely its own ballgame when it comes to using the platform for …
The power of digital can be seen all around us, enhancing our lives on a daily basis. Whether it’s an app on our smartphones that enables us to book a hotel room at the drop …
Do you currently use landing pages as part of your overall digital marketing strategy? If you do, you’re in good company. But while you’re probably spending a good chunk of your time and money attracting …
I don’t know about you, but I get around 300 emails a day; most of those emails are other individuals’ marketing campaigns (I use Unroll.me to help corral all of those emails so the important …
We continuously hear how businesses today are undergoing “digital transformation”. This commonly used buzzword refers to how organizations are leveraging new and emerging technologies to garner competitive advantages and realize greater efficiency, better insights, and …
I do not know about you, but to me, it seems as though a new social platform pops up every day – if we include smaller social platforms. Even when it comes to naming the big …
Many people view social media as a standalone marketing function. But today, it is not uncommon for one organization or brand to have multiple social media. Moreover, these different accounts aren’t necessarily managed by one …
Your employees are the lifeblood of your organization, and some of the biggest assets you have when it comes to humanizing your brand and expanding your organic reach online. That’s why when you’re looking to …
Whether we like it or not, getting found online relies massively on the search engines of the world. They are inevitably the first place your customers and prospects turn when they need some information or …
Snapchat. Instagram. Pinterest. Twitter. Facebook. Google+. LinkedIn. WordPress. Blogger. It feels as though every few months a new channel crops up promising digital marketing professionals that it is the golden ticket for gaining leads and …
How often do you produce content? Depending on your business and your online audiences it could be a weekly, twice-weekly or even daily affair. Chances are you’ve got a formula that works for you and …
Social selling is where a business looks to leverage social networks to build strong and meaningful connections with customers and prospects, to forge a sale further down the line. It’s a trend that’s become a …