We’re told all the time how crucial online presence is, but what does that mean? Put simply, presence is all about being present in the minds and eyes of your target audience as much as …
10 Things You Can Do to Speed Up Your WordPress Website
You’ve created a website using WordPress (or had one created for you) and it’s looking spectacular. Your business logo is singing out from the page, your content is exceptional, and your featured images are looking …
Awesome Examples of Clever Logos With Hidden Messages
Although it might strike some as an afterthought during brand development, a well-designed logo is crucial to every business. Your logo is the single most visible graphic representation of your brand. Not only can it …
Creating Content That Your Audience Is Already Looking For
How long—how many years—have you been talking about your company? Even if it’s been a short time, you probably have an insight into the lingo that you use every day to discuss your products or …
How Technology Is Honing People-Based Marketing
Mid-last year, the number of mobile devices around the world surpassed the 5 billion mark. Amazingly, the latest billion users were added in just the last four years! The point I’m trying to highlight is …
27 Social Media Pros Share Their Best Twitter Tips
Anything you can say to your audience, you should be able to say in 280 characters (double Twitter’s original character count). Twitter is definitely its own ballgame when it comes to using the platform for …
Secret Uses Of FAQ Content
Most people will not point to the FAQ page as the primary factor of a strong website, but the FAQ page can be a powerful tool if utilized correctly. Business websites often make the mistake …
5 Reasons Why Digital Marketing Strategies Often Fail
The power of digital can be seen all around us, enhancing our lives on a daily basis. Whether it’s an app on our smartphones that enables us to book a hotel room at the drop …
How To Stay One Step Ahead In Securing Your Social Accounts
Social media networks have billions of users globally and that number is still rising every single day. I’m talking about the likes of Facebook, Instagram, Snapchat, WeChat, YouTube, Tumblr, QQ – the list goes on …
What Makes A Good Landing Page: 13 Tips From The Experts
Do you currently use landing pages as part of your overall digital marketing strategy? If you do, you’re in good company. But while you’re probably spending a good chunk of your time and money attracting …
35 Experts Share Their Best Email Marketing Tips
I don’t know about you, but I get around 300 emails a day; most of those emails are other individuals’ marketing campaigns (I use Unroll.me to help corral all of those emails so the important …
Marketing’s Own Digital Transformation
We continuously hear how businesses today are undergoing “digital transformation”. This commonly used buzzword refers to how organizations are leveraging new and emerging technologies to garner competitive advantages and realize greater efficiency, better insights, and …