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Improve Your Email Marketing With These Simple But Highly Effective Tips

Erik Bunaes March 8, 2019 / Email Marketing, Lead generation, Marketing

Your audience is silently telling you exactly what they are interested in reading about! With your email marketing, as with everything about digital marketing, we can see exactly what our audience is interested in reading …

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Healthcare Marketing Tips For Small Practices

James Devonshire September 30, 2018 / Lead generation, Marketing, seo

Effective marketing is fundamental to the success of any business, and medical practices are absolutely no exception. However, utilizing digital marketing to boost a traditionally offline-focused company is something that’s often overlooked. But why!? After …

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The Digital Transformation Gap: Strategy vs. Execution

James Devonshire September 16, 2018 / Marketing, Tech

Following on from my previous post on why digital strategies often fail, a new piece of research has caught my eye from McKinsey & Company. It focuses on whether strategy or execution is more important …

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How Technology Is Honing People-Based Marketing

James Devonshire July 2, 2018 / Marketing, Tech, Tech Articles

Mid-last year, the number of mobile devices around the world surpassed the 5 billion mark. Amazingly, the latest billion users were added in just the last four years! The point I’m trying to highlight is …

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5 Reasons Why Digital Marketing Strategies Often Fail

James Devonshire June 19, 2018 / Marketing

The power of digital can be seen all around us, enhancing our lives on a daily basis. Whether it’s an app on our smartphones that enables us to book a hotel room at the drop …

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Marketing’s Own Digital Transformation

James Devonshire May 29, 2018 / Marketing, Tech

We continuously hear how businesses today are undergoing “digital transformation”. This commonly used buzzword refers to how organizations are leveraging new and emerging technologies to garner competitive advantages and realize greater efficiency, better insights, and …

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5 Business Departments That Need Their Own Social Media Accounts

James Devonshire May 16, 2018 / Marketing

Many people view social media as a standalone marketing function. But today, it is not uncommon for one organization or brand to have multiple social media. Moreover, these different accounts aren’t necessarily managed by one …

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How Will AI Impact Digital Marketing?

Tricia Goss March 8, 2018 / Marketing, Tech, trends

If you have not yet considered how artificial intelligence can affect your brand’s digital marketing strategy, now is the time to start. A 2017 study by PwC found that 72 percent of business decision makers …

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Who Would You Like On Your Star (Wars) Marketing Team?

Ronda Bowen February 24, 2018 / Marketing

Star Wars Episode 8: A New Jedi is out. And I don’t know about you, but I had a lot of fun watching the newest installment. I’ve really enjoyed Rey’s fierce character, and Finn is so …

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Marketing In 2018: A Curated List Of Predictions And Trends

Michele McDonough December 24, 2017 / Marketing, trends

I’m a big fan of trend forecasts. And expert predictions. And numbers. And … well, you get the idea. If you are too, you’ll want to check out these collections of insights into various areas …

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2018 Predictions & Trends To Watch In Online Advertising

Tricia Goss November 22, 2017 / Marketing, trends

Internet advertising spending first surpassed TV advertising in 2016. That gap was expected to widen by $10 billion in 2017. With so much of your brand’s marketing budget likely going to online advertising, it is …

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Review Of Serif’s Affinity Designer: A Great Alternative To Adobe

Ronda Bowen November 1, 2017 / Marketing

Affinity Designer is a graphic design software app that allows users to create stunning vector images for their projects. Affinity Designer is a formidable opponent to Adobe Illustrator. The upshot is that Affinity Designer can …

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