Your audience is silently telling you exactly what they are interested in reading about! With your email marketing, as with everything about digital marketing, we can see exactly what our audience is interested in reading …
How To Write A Digital Marketing Strategy
Digital marketing is undoubtedly the most effective way to market your business today, to target audiences that are consuming more and more information through smartphones and other handheld devices. The problem that many businesses encounter, …
How Ecommerce Brands Leverage Communities To Find Customers
As an online business owner, it’s crucial to put customers at the centre of what you do. This isn’t just to create a great customer experience and ensure that customers keep returning to your products …
8 Must Ask Questions to Evaluate the Quality of Your Website
Modern businesses need a high quality website to deliver a professional online image and attract customers. They need a platform that showcases their company well, is visible on search engines and provides detailed information to …
Healthcare Marketing Tips For Small Practices
Effective marketing is fundamental to the success of any business, and medical practices are absolutely no exception. However, utilizing digital marketing to boost a traditionally offline-focused company is something that’s often overlooked. But why!? After …
The Digital Transformation Gap: Strategy vs. Execution
Following on from my previous post on why digital strategies often fail, a new piece of research has caught my eye from McKinsey & Company. It focuses on whether strategy or execution is more important …
How Technology Is Honing People-Based Marketing
Mid-last year, the number of mobile devices around the world surpassed the 5 billion mark. Amazingly, the latest billion users were added in just the last four years! The point I’m trying to highlight is …
5 Reasons Why Digital Marketing Strategies Often Fail
The power of digital can be seen all around us, enhancing our lives on a daily basis. Whether it’s an app on our smartphones that enables us to book a hotel room at the drop …
Marketing’s Own Digital Transformation
We continuously hear how businesses today are undergoing “digital transformation”. This commonly used buzzword refers to how organizations are leveraging new and emerging technologies to garner competitive advantages and realize greater efficiency, better insights, and …
5 Business Departments That Need Their Own Social Media Accounts
Many people view social media as a standalone marketing function. But today, it is not uncommon for one organization or brand to have multiple social media. Moreover, these different accounts aren’t necessarily managed by one …
Is AI “Fake News”? Chatbots & Digital Marketing
This is a hot topic currently doing the rounds in the world of social media marketing. We’ve all seen the news and read articles about how companies have been scraping data from our social media …
4 Key Strategies In B2B Influencer Marketing
Using celebrities and influential figures to promote products and services is nothing new. Print images and TV adverts featuring famous individuals have been produced by companies for decades. However, until recently, most of this so-called …