Mid-last year, the number of mobile devices around the world surpassed the 5 billion mark. Amazingly, the latest billion users were added in just the last four years! The point I’m trying to highlight is …
5 Reasons Why Digital Marketing Strategies Often Fail
The power of digital can be seen all around us, enhancing our lives on a daily basis. Whether it’s an app on our smartphones that enables us to book a hotel room at the drop …
Marketing’s Own Digital Transformation
We continuously hear how businesses today are undergoing “digital transformation”. This commonly used buzzword refers to how organizations are leveraging new and emerging technologies to garner competitive advantages and realize greater efficiency, better insights, and …
5 Business Departments That Need Their Own Social Media Accounts
Many people view social media as a standalone marketing function. But today, it is not uncommon for one organization or brand to have multiple social media. Moreover, these different accounts aren’t necessarily managed by one …
Is AI “Fake News”? Chatbots & Digital Marketing
This is a hot topic currently doing the rounds in the world of social media marketing. We’ve all seen the news and read articles about how companies have been scraping data from our social media …
4 Key Strategies In B2B Influencer Marketing
Using celebrities and influential figures to promote products and services is nothing new. Print images and TV adverts featuring famous individuals have been produced by companies for decades. However, until recently, most of this so-called …
How Will AI Impact Digital Marketing?
If you have not yet considered how artificial intelligence can affect your brand’s digital marketing strategy, now is the time to start. A 2017 study by PwC found that 72 percent of business decision makers …
Can You Predict The Financial Future? Here’s What We Do Know
The global financial sector is potentially on the edge of another precipice, deep in the midst of uncertainty and turmoil. So it’s fair to ask, has the steady economic growth over the last two years made …
The 4 Key Marketing Triggers That Influence Behavior
Psychology is the study of human behavior. Marketing aims to influence human behavior. Does it not then stand to reason that psychology and marketing go hand-in-hand? Which leads me to the best example of psychology …
Who Would You Like On Your Star (Wars) Marketing Team?
Star Wars Episode 8: A New Jedi is out. And I don’t know about you, but I had a lot of fun watching the newest installment. I’ve really enjoyed Rey’s fierce character, and Finn is so …
Marketing In 2018: A Curated List Of Predictions And Trends
I’m a big fan of trend forecasts. And expert predictions. And numbers. And … well, you get the idea. If you are too, you’ll want to check out these collections of insights into various areas …
2018 Predictions & Trends To Watch In Online Advertising
Internet advertising spending first surpassed TV advertising in 2016. That gap was expected to widen by $10 billion in 2017. With so much of your brand’s marketing budget likely going to online advertising, it is …