2018 is in full swing and another round of trend based social media articles have given rise to a new wave of thinking around marketing in this much-misunderstood area of digital. With that in mind …
How Will AI Impact Digital Marketing?
If you have not yet considered how artificial intelligence can affect your brand’s digital marketing strategy, now is the time to start. A 2017 study by PwC found that 72 percent of business decision makers …
Content Marketing: What’s In And What Is Definitely Out (According To The Experts)
Content marketing is the foundation of a successful digital marketing strategy. Consistently delivering relevant, valuable content can garner new leads and keep your existing audience engaged. In fact, Content Marketing Institute reports that content marketing …
What Marketers Need To Know About Location Based Marketing (LBM)
Have you ever walked in the downtown area of your city and had your phone go off, notifying you that there’s a special deal at your favorite coffee shop? This is something known as location-based …
9 Trends In NPO Marketing For 2018
When it comes to fundraising so you can make the big things happen for the cause your NPO supports, marketing and getting the name of your organization in front of as many people as possible …
Marketing In 2018: A Curated List Of Predictions And Trends
I’m a big fan of trend forecasts. And expert predictions. And numbers. And … well, you get the idea. If you are too, you’ll want to check out these collections of insights into various areas …
2018 SEO Trend Predictions From 13 Industry Experts
2018 is right around the corner. With each new year comes fresh trends in all sorts of areas, including marketing. Getting a jump on these changes can give your business a significant boost. One area …
The Death Of Digital, Cloud Trends & Other Tech News This Week
Technology has become instrumental for marketers. Today they employ on average 6 different channels in an effort to connect with all their potential customers. Embracing technology… Empowering people… Delivering positive change Whats new this week… …
2018 Predictions & Trends To Watch In Online Advertising
Internet advertising spending first surpassed TV advertising in 2016. That gap was expected to widen by $10 billion in 2017. With so much of your brand’s marketing budget likely going to online advertising, it is …
Online Ads, Machine Learning & Other Marketing News
News and views from this week in marketing. What inspired and encouraged, shocked and appalled? Here’s our top 10. 1. Art is Advertising Kicking off this week with an awesome video on the importance of …
Addictive Technology, Supercomputing & Other Tech News
Technology has become instrumental for marketers. Today they employ on average 6 different channels in an effort to connect with all their potential customers. Embracing technology… Empowering people… Delivering positive change Whats new this week… …
Digital Leadership, Holiday Season Advertising & Other Marketing News
News and views from this week in marketing. What inspired and encouraged, shocked and appalled? Here’s our top 10. 1. Taking The Lead Kicking off this week, an interesting piece in the race to go …
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