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How Will AI Impact Digital Marketing?

Tricia Goss March 8, 2018 / Marketing, Tech, trends

If you have not yet considered how artificial intelligence can affect your brand’s digital marketing strategy, now is the time to start. A 2017 study by PwC found that 72 percent of business decision makers …

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Content Marketing: What’s In And What Is Definitely Out (According To The Experts)

Tricia Goss February 25, 2018 / Content Marketing, trends

Content marketing is the foundation of a successful digital marketing strategy. Consistently delivering relevant, valuable content can garner new leads and keep your existing audience engaged. In fact, Content Marketing Institute reports that content marketing …

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What Marketers Need To Know About Location Based Marketing (LBM)

Ronda Bowen February 20, 2018 / mobile, trends

Have you ever walked in the downtown area of your city and had your phone go off, notifying you that there’s a special deal at your favorite coffee shop? This is something known as location-based …

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9 Trends In NPO Marketing For 2018

Ronda Bowen February 9, 2018 / NPO, trends

When it comes to fundraising so you can make the big things happen for the cause your NPO supports, marketing and getting the name of your organization in front of as many people as possible …

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Marketing In 2018: A Curated List Of Predictions And Trends

Michele McDonough December 24, 2017 / Marketing, trends

I’m a big fan of trend forecasts. And expert predictions. And numbers. And … well, you get the idea. If you are too, you’ll want to check out these collections of insights into various areas …

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2018 SEO Trend Predictions From 13 Industry Experts

Tricia Goss November 26, 2017 / seo, trends

2018 is right around the corner. With each new year comes fresh trends in all sorts of areas, including marketing. Getting a jump on these changes can give your business a significant boost. One area …

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2018 Predictions & Trends To Watch In Online Advertising

Tricia Goss November 22, 2017 / Marketing, trends

Internet advertising spending first surpassed TV advertising in 2016. That gap was expected to widen by $10 billion in 2017. With so much of your brand’s marketing budget likely going to online advertising, it is …

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