Many people view social media as a standalone marketing function. But today, it is not uncommon for one organization or brand to have multiple social media. Moreover, these different accounts
Your employees are the lifeblood of your organization, and some of the biggest assets you have when it comes to humanizing your brand and expanding your organic reach online. That’s
Whether we like it or not, getting found online relies massively on the search engines of the world. They are inevitably the first place your customers and prospects turn when
Snapchat. Instagram. Pinterest. Twitter. Facebook. Google+. LinkedIn. WordPress. Blogger. It feels as though every few months a new channel crops up promising digital marketing professionals that it is the golden
How often do you produce content? Depending on your business and your online audiences it could be a weekly, twice-weekly or even daily affair. Chances are you’ve got a formula
Social selling is where a business looks to leverage social networks to build strong and meaningful connections with customers and prospects, to forge a sale further down the line. It’s
Google has announced its mobile-first search intentions, but marketers should be optimizing their mobile sites anyway. Why? That’s where the people are…
Do you have a WordPress site? When was the last time you audited it? You might be surprised by the number of people who never have. I like to compare
Email marketing often gets a bad rap. Some people feel it is spammy and annoying. Others might believe the method has become outdated. However, email marketing can still be a
