Whether we like it or not, getting found online relies massively on the search engines of the world. They are inevitably the first place your customers and prospects turn when they need some information or …
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Guide to Performing a Content Audit
How often do you produce content? Depending on your business and your online audiences it could be a weekly, twice-weekly or even daily affair. Chances are you’ve got a formula that works for you and …
Custom SEO Reports You Can Create In Google Analytics
You’ve been working hard on your SEO and think your efforts are finally paying off. But how can you be sure? Have you noticed a significant increase in website visitors and/or are your online sales/ …
Content Marketing Tips for SMBs: Staying A Step Ahead Of Your Competition
When it comes to content marketing, simply publishing a short blog post each week no longer cuts it. Your online audiences are hungry for information and if you are the brand that satisfies said hunger, …
The New Google SEO Guide: 5 Key Points To Know
For the first time in more than seven years, Google has revamped its SEO Starter Guide. The shiny new version is web-based and replaces both the old SEO guide and Google’s Webmaster Academy. And when …
The New Google Search Console – Building A Better Web
Google currently processes (at time of this writing) 40,000 search queries every second, on average. That’s a staggering 3.5 billion searches every day and 1.2 trillion searches per year worldwide [source: Internet Live Stats]. The …
6 Excellent Examples Of Digital Marketing In The Finance Sector
The financial services sector is one of the oldest, most traditional industries there is, encompassing banks, insurance companies, securities brokerages, financial advisory service companies, investment management firms and more. Its traditional nature means that there …
Digital Transformation & Marketing Trends For The Financial Services Sector In 2018
Despite the unquestionable need for businesses in most sectors to undergo some level of digital transformations, it seems the financial services industry is one that’s ill-prepared. According to a November 2016 study by Deloitte, while …
Marketing For Tech Companies: The Good, The Bad And The Ugly
Information technology is invariably the vital linchpin that enables businesses in every sector to innovate faster, operate more efficiently, and realize more strategic opportunities. It’s hardly surprising, then, that Gartner predicts worldwide IT spending will …
All About AMP: Is It A Requirement For Mobile Sites?
Mobile landing pages, on average, take 22 seconds to fully load, according to Google. Yet 53% of mobile Internet users will abandon a webpage if it takes more than three seconds to load. Obviously, this …
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