B2B buyers want to hear from sellers when they are still early in the research process. They also prefer email to phone calls and want content that’s related to primary research data relevant to their …
Which Social Media Marketing Channels Give You The Best Bang For Your Time And Money?
Snapchat. Instagram. Pinterest. Twitter. Facebook. Google+. LinkedIn. WordPress. Blogger. It feels as though every few months a new channel crops up promising digital marketing professionals that it is the golden ticket for gaining leads and …
Guide to Performing a Content Audit
How often do you produce content? Depending on your business and your online audiences it could be a weekly, twice-weekly or even daily affair. Chances are you’ve got a formula that works for you and …
Guide To Conducting An Audit Of Your WordPress Website
Do you have a WordPress site? When was the last time you audited it? You might be surprised by the number of people who never have. I like to compare auditing a site to going …
Marketing Stats That Can Help Tech Marketers Improve Their Content Strategy
Tech marketers have unique needs when it comes to content marketing. While approximately 95% of tech marketers have embraced content marketing according to Content Marketing Institute’s survey, many of those using content marketing do not …
7 Types Of Effective Influencers And How To Attract Them
Influencers have always been around (remember when you were younger and your mom wanted you to hang out with a certain kid she considered a good influence?) and these everyday people have swayed both small …
Why Context Is Just As Important As Content In Content Marketing
I have a great recipe for you. It’s low-carb, delicious, and… hey, there’s this great book right here. I read it in a few hours, do you want to know what the title is? Oh! …
Content Marketing Tips for SMBs: Staying A Step Ahead Of Your Competition
When it comes to content marketing, simply publishing a short blog post each week no longer cuts it. Your online audiences are hungry for information and if you are the brand that satisfies said hunger, …
Financial Services Marketing: Getting The Attention Of Your Audience
When it comes to writing about the financial services your company provides, it can be really easy to overwhelm your target market with facts and data that they don’t understand. In fact, making such information …
Content Marketing: What’s In And What Is Definitely Out (According To The Experts)
Content marketing is the foundation of a successful digital marketing strategy. Consistently delivering relevant, valuable content can garner new leads and keep your existing audience engaged. In fact, Content Marketing Institute reports that content marketing …
How Non-Profits Can Use Curation to Promote Their Causes
Curating content is fun, but it’s not the only thing I do to make a living. Sure, I write blog entries like this. There’s other content marketing work, too. As much as I enjoy research …
Ask These Questions Before Acting On That Content Marketing Advice
Everywhere you turn, there’s another content marketing expert (or “expert”) spouting off advice to an audience. As with anything you read online, there’s good advice, and there’s an equal amount of bunk advice. There’s also …
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