CONTENT MARKETING AUDIT
An 8-stage roadmap to creating the perfect content marketing strategy
When was the last time you reviewed your content marketing strategy?
It can be tough trying to justify your content marketing budget to the person who is holding the purse strings – even if that person is you.
Unlike PPC and other advertising initiatives, tracking results that come from your content marketing efforts are not cut and dry because there are so many factors in play.
So, how do you determine if you are getting as much value as possible from the content you produce? A self-audit is an excellent place to start. If you are still not sure where to begin, you can use the audit in this ebook as a guideline.