Google has announced its mobile-first search intentions, but marketers should be optimizing their mobile sites anyway. Why? That’s where the people are…
The New Google SEO Guide: 5 Key Points To Know
For the first time in more than seven years, Google has revamped its SEO Starter Guide. The shiny new version is web-based and replaces both the old SEO guide and Google’s Webmaster Academy. And when …
What Marketers Need To Know About Location Based Marketing (LBM)
Have you ever walked in the downtown area of your city and had your phone go off, notifying you that there’s a special deal at your favorite coffee shop? This is something known as location-based …
10 Apps to Measure, Monitor And Improve Mobile Versions Of Your Website
According to Google, more than half of all web traffic is consumed by users on mobile devices. It’s well past the time to pay attention to mobile users. If you haven’t organized your site and …
All About AMP: Is It A Requirement For Mobile Sites?
Mobile landing pages, on average, take 22 seconds to fully load, according to Google. Yet 53% of mobile Internet users will abandon a webpage if it takes more than three seconds to load. Obviously, this …
Mobile First Indexing: A Seismic Search Marketing Shift
Google says that it’s an experiment, but the fact is the search giant’s decision towards the end of last year to give more prominence to mobile versions of websites, is the first stage of its …
Why A Mobile-Friendly Website Is A Must For Businesses Today
Despite the massive mobile Internet usage being seen today – and the potential search engine rankings boost associated with having a mobile-friendly website – many small businesses are still persisting with antiquated online offerings.