Effective marketing is fundamental to the success of any business, and medical practices are absolutely no exception. However, utilizing digital marketing to boost a traditionally offline-focused company is something that’s often overlooked. But why!? After …
Following on from my previous post on why digital strategies often fail, a new piece of research has caught my eye from McKinsey & Company. It focuses on whether strategy or execution is more important …
B2B buyers want to hear from sellers when they are still early in the research process. They also prefer email to phone calls and want content that’s related to primary research data relevant to their …
Webinars are an excellent vehicle for effectively delivering information to a fragmented audience online and in real time. Regardless of where an audience member is physically based, providing they have a sufficient Internet connection they …
As Creative Mindscape COO and co-founder, Neil Henry, wrote in his piece SEO Misconceptions: The Truth Behind The Chatter in November last year, “[SEO] has become a bit of a victim of its own success.” …
WordPress currently (at time of writing) powers 31.1% of all the websites in the world [source: W3Techs]. That’s pretty astonishing when you think about it and is a testament to just how good a CMS …
You’ve created a website using WordPress (or had one created for you) and it’s looking spectacular. Your business logo is singing out from the page, your content is exceptional, and your featured images are looking …
Mid-last year, the number of mobile devices around the world surpassed the 5 billion mark. Amazingly, the latest billion users were added in just the last four years! The point I’m trying to highlight is …
The power of digital can be seen all around us, enhancing our lives on a daily basis. Whether it’s an app on our smartphones that enables us to book a hotel room at the drop …
Do you currently use landing pages as part of your overall digital marketing strategy? If you do, you’re in good company. But while you’re probably spending a good chunk of your time and money attracting …
We continuously hear how businesses today are undergoing “digital transformation”. This commonly used buzzword refers to how organizations are leveraging new and emerging technologies to garner competitive advantages and realize greater efficiency, better insights, and …
Many people view social media as a standalone marketing function. But today, it is not uncommon for one organization or brand to have multiple social media. Moreover, these different accounts aren’t necessarily managed by one …
