Following on from my previous post on why digital strategies often fail, a new piece of research has caught my eye from McKinsey & Company. It focuses on whether strategy or execution is more important …
How Technology Is Honing People-Based Marketing
Mid-last year, the number of mobile devices around the world surpassed the 5 billion mark. Amazingly, the latest billion users were added in just the last four years! The point I’m trying to highlight is …
Marketing’s Own Digital Transformation
We continuously hear how businesses today are undergoing “digital transformation”. This commonly used buzzword refers to how organizations are leveraging new and emerging technologies to garner competitive advantages and realize greater efficiency, better insights, and …
Marketing Stats That Can Help Tech Marketers Improve Their Content Strategy
Tech marketers have unique needs when it comes to content marketing. While approximately 95% of tech marketers have embraced content marketing according to Content Marketing Institute’s survey, many of those using content marketing do not …
How Will AI Impact Digital Marketing?
If you have not yet considered how artificial intelligence can affect your brand’s digital marketing strategy, now is the time to start. A 2017 study by PwC found that 72 percent of business decision makers …
Marketing For Tech Companies: The Good, The Bad And The Ugly
Information technology is invariably the vital linchpin that enables businesses in every sector to innovate faster, operate more efficiently, and realize more strategic opportunities. It’s hardly surprising, then, that Gartner predicts worldwide IT spending will …
5 Trends in Marketing for Manufacturing Companies
Marketing for manufacturing is changing. What worked well a few years ago isn’t so bright and shiny anymore. It’s not that blogs, white papers, and social media have stopped working. What’s changed is that these …