Curating content is fun, but it’s not the only thing I do to make a living. Sure, I write blog entries like this. There’s other content marketing work, too. As much as I enjoy research …
Marketing Tips For NPOs From 22 Pros
According to the National Center for Charitable Statistics, there are 1,571,056 nonprofit organizations registered in the U.S. alone. Standing out in this sizable crowd can seem intimidating, if not nearly impossible. The good news is that you …
Marketing For Tech Companies: The Good, The Bad And The Ugly
Information technology is invariably the vital linchpin that enables businesses in every sector to innovate faster, operate more efficiently, and realize more strategic opportunities. It’s hardly surprising, then, that Gartner predicts worldwide IT spending will …
Ask These Questions Before Acting On That Content Marketing Advice
Everywhere you turn, there’s another content marketing expert (or “expert”) spouting off advice to an audience. As with anything you read online, there’s good advice, and there’s an equal amount of bunk advice. There’s also …
Is Your Social Media Marketing Working?
Social media can enrich or bankrupt a business. The monetary factor lies in making it work effectively for you and your audience. Here we discuss both the organic and paid routes of using social media …
Recognizing (And Solving) Content Marketing Plan Overwhelm
You might be in over your head with your content marketing plan if every time you go to act on it you freeze. One common mistake people make when coming up with content marketing plans …
All About AMP: Is It A Requirement For Mobile Sites?
Mobile landing pages, on average, take 22 seconds to fully load, according to Google. Yet 53% of mobile Internet users will abandon a webpage if it takes more than three seconds to load. Obviously, this …
Marketing In 2018: A Curated List Of Predictions And Trends
I’m a big fan of trend forecasts. And expert predictions. And numbers. And … well, you get the idea. If you are too, you’ll want to check out these collections of insights into various areas …
10 Fun Blog Post Ideas For People Who Hate To Write
You know the importance of publishing blog posts consistently, and you realize your posts should provide value to your target audience. There’s just one problem: You hate to write. Or, at the very least, you …
Social Media Tips For SMBs/SMEs: 50 Experts Share Their Best Advice
Saying that businesses of all sizes can benefit from a strong social media presence is an understatement. In 2005, just 5 percent of American adults used social media. That number has since climbed to 69 …
Featured Snippets: The Good, The Bad, The Ugly
Does your business model depend on internet marketing or e-commerce? If so, your earning potential is tied to being at or near the top in search engine result pages (SERP). Why? Because being the number …
Use Twitter Lists To Help Grow Your Followers
While Twitter lists can be handy for finding new people to follow, organizing the people you follow, and helping others to find you, they can also be helpful for building a community of followers. Lists are also …