Google has announced its mobile-first search intentions, but marketers should be optimizing their mobile sites anyway. Why? That’s where the people are…
Guide To Conducting An Audit Of Your WordPress Website
Do you have a WordPress site? When was the last time you audited it? You might be surprised by the number of people who never have. I like to compare auditing a site to going …
7 Tips And Strategies For Email Marketing Newbies
Email marketing often gets a bad rap. Some people feel it is spammy and annoying. Others might believe the method has become outdated. However, email marketing can still be a highly effective way to reach …
Custom SEO Reports You Can Create In Google Analytics
You’ve been working hard on your SEO and think your efforts are finally paying off. But how can you be sure? Have you noticed a significant increase in website visitors and/or are your online sales/ …
Marketing Stats That Can Help Tech Marketers Improve Their Content Strategy
Tech marketers have unique needs when it comes to content marketing. While approximately 95% of tech marketers have embraced content marketing according to Content Marketing Institute’s survey, many of those using content marketing do not …
7 Types Of Effective Influencers And How To Attract Them
Influencers have always been around (remember when you were younger and your mom wanted you to hang out with a certain kid she considered a good influence?) and these everyday people have swayed both small …
Why Context Is Just As Important As Content In Content Marketing
I have a great recipe for you. It’s low-carb, delicious, and… hey, there’s this great book right here. I read it in a few hours, do you want to know what the title is? Oh! …
Content Marketing Tips for SMBs: Staying A Step Ahead Of Your Competition
When it comes to content marketing, simply publishing a short blog post each week no longer cuts it. Your online audiences are hungry for information and if you are the brand that satisfies said hunger, …
Why Twitter Is One Of Your Biggest B2B Marketing Allies
What’s your go-to social media platform for B2B marketing? Many people will say LinkedIn because of its professional nature and networking potential. But what about Twitter? A report released in July 2017 rated Twitter number …
27 Tips For B2B Social Media Marketing
Social media marketing is an important part of any company’s complete digital marketing strategy. In fact, in Content Marketing Institute’s 2018 B2B Content Marketing report, they found that 83% of B2B marketers use social media. …
Building Trust And Brand Loyalty For Your Financial Services Company
Digital marketing can go a long way to help you establish your financial services company’s reputation. When used correctly, social media, content marketing, and other digital strategies can go a long way toward creating trust …
How Will AI Impact Digital Marketing?
If you have not yet considered how artificial intelligence can affect your brand’s digital marketing strategy, now is the time to start. A 2017 study by PwC found that 72 percent of business decision makers …