Another year is rapidly ticking by. Now 2018 is upon us and the age of digital shows no signs of slowing. Technology is driving a generation of change across every industry, profession, and personal point of persuasion.
Now, after extensive research, and several months of gauging the technology market, we publish our Top 10 Tech Trends that will shape 2018.
Here we have Tech Trend No.1: The Rise of the Customer Experience Economy.
Customer experience is the bedrock of every brand’s reputation. It is rapidly catching price and product as the key differentiator when people look to engage with a business and/or make a purchase decision. Now, in a world of fluid digital transformation, only those that embrace technology for the good of their customers will thrive.
- The rapid rate of digital innovation – driven by the cloud and led by mobile technologies – is having a profound effect on customer expectations.
- Personalizing customer experience is everything. People demand instant gratification, however, whenever, wherever they are.
- With so much online ‘noise’ and competition to be respected as a brand, a business’s most precious commodity is peoples attention.
- To grab attention and meet customer expectations, businesses need intuitive data, predictive customer insight awareness, and an omnichannel presence.
COO and co-founder of Creative Mindscape. Lover of marketing, psychology, tech and all things sport. Family man with a passion for living life outside the rat race and chasing your own dreams.