Marketing Trends In The Financial Services Sector: 2018 Edition

2018 Is Going To Be A Big Year

The global financial services sector is in the middle of turmoil, uncertainty, and flux. Both individuals and businesses — both small and large — are taking on more debt than they ever have before, and the impact of this will continue to be seen throughout 2018.

With the explosion of fintech, traditional financial companies will need to re-evaluate their marketing strategies. We are already seeing some big names in the traditional market partner with up-and-coming fintech firms.

What other trends and changes should financial marketer be prepared for in 2018? Download our latest ebook to see our predictions and analysis.

A Few Stats

Here are some of the key stats we discuss in this report:

  • A survey by the Pew Research Center found that 90% of adult smartphone owners who are 18 and older use their phone to get directions or other information based on their current location.

  • 54% of financial institutions indicated they had more than 20% of their retail customers enrolled in mobile banking. That number continues to grow.

  • According to a report from the Institute of International Finance, global debt was at a record $233 trillion (£167 trillion) in the third quarter of 2017.

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