Marketing For The Health and Wellness Industry
The U.S. market for health and wellness reached approximately 167 billion U.S. dollars in 2017. Experts anticipate an increase of 4 billion dollars in 2018. Globally, that number is in the trillions.
There is no denying that health and wellness is a massive market with boundless potential. On the same token, competition is brutal. Trying to stay afloat, let alone stand out, in this immense and constantly evolving market is demanding, to say the least.
One of the key elements to success in the health and wellness sector is to create and maintain a powerful digital marketing strategy. A marketing plan that factors in smart goals and measurement as well as strategies for multiple channels can be the component that puts success within reach.
Digital Marketing Challenges for Health and Wellness Companies
Brands in the health and wellness sector struggle with determining ROI of their marketing budgets. In many cases, this is due to the lack of a clearly defined marketing plan, which makes it difficult to quantify ROI.
Developing an integrated marketing strategy that underscores the value of a seamless, consistent consumer experience across all a brand’s channels provides consistency and familiarity to the audience. This approach helps amplify a brand’s voice in a seemingly saturated field.
Recent studies display a significant lack of trust in the health sector, which can translate into a disconnect between health and wellness companies and their target audiences. Content marketing and social proof can be effective tools for developing a reputation as a trusted brand.
When an organization consistently creates and distributes content as part of an integrated marketing plan to provide education and establish the brand as a thought leader can also demonstrate a base of satisfied clients or customers, the right people are likely to take notice.
Since social proof is a primary component of a successful digital strategy for any company in the health and wellness sector, it makes sense that influencer marketing is also effective. However, discovering and connecting with valuable influencers can be difficult.
Health and wellness influencer marketing often includes unique goals and restrictions. Education, regulation and trust are essential, so selecting influencers carefully is imperative. Focusing on social media influencers who focus on educating followers rather than promoting products is an advisable strategy.
Determining Target Audience and Setting the Right Goals
Tactics for growing social media follower counts and boosting site traffic abound. While these numbers are important, it is even more crucial to not lose sight in the fact that these followers and visitors are also potential customers. Comprehensive company growth requires more than likes and retweets.
An incomplete digital marketing strategy can be costlier overall when your sales team is constantly following up on unlikely leads or worse, there are no leads for them to chase.
When you team up with Creative Mindscape, we will help you identify your target market and create a plan to reach this audience with the right message at the right time. Together, we will establish measurable goals and track the ongoing results of the implemented steps.
Creative Mindscape in The Health and Wellness Sector
Our team works with a variety of companies in the health and wellness sector that run the gamut from small startups to large corporations. Similarly, we provide services on numerous levels, from initiating and growing one marketing channel to administrating every aspect of branding, content development, demand generation and more. Our team has a firm grasp on the distinctive challenges organizations face in the health and wellness market.
Knowing that every specialized field and every brand is unique, we firmly believe in a personalized approach to digital marketing. We always provide a customized digital market plan that is tailored to your company’s needs as well as the results you seek and deserve.