We’re told all the time how crucial online presence is, but what does that mean?
Put simply, presence is all about being present in the minds and eyes of your target audience as much as possible. It’s about being visible, and it’s about being so convincing with your content that you’re seen as an expert.
The more presence you have, the more you’ll become people’s go-to brand, and the more sales you’ll make.
Social media is now a great place to leverage your presence and boost sales. Facebook and Instagram are both home to over a billion followers each, which pretty much means that all of your customers are on there.
The biggest problem you’ll have is standing out. We’ve got you covered. Here are the five best social media practices to increase your presence.
1. Offer lots of value.
Millennials are now the biggest demographic in America, and they’ve changed the way Internet marketers approach marketing. Millennials don’t want to be sold to — they want to be marketed to.
This is a pretty big deal. If you spend all your time trying to sell, sell, sell on social media, you’ll get nowhere. Instead, you have to immerse your audience in a proper marketing campaign — and you can do this by offering an insane amount of value with your content.
People will buy from you but only if you build trust first. In 2018, social media is all about relationship building. From now on, use your channels to post valuable content that your audience can actually use to improve their lives.
By doing this, you’ll achieve a few things:
1) Your content will educate and inform people.
2) You’ll position yourself as an expert.
3) The more value you offer for free, the more motivated people will be to buy from you whenever you decide to sell a premium product that further resolves their problem.
Point three is key here. Internet marketers are well aware that they need to give away a substantial amount of their content for free — perhaps as much as 95% — but they need to hold back that valuable last 5%. Once your audience can see that you’re clearly the company that’s going to solve their problem, they’ll be more prepared to pay for that last 5%.
And once you’ve got your content, don’t forget to optimize it for each social media network properly.
2. Be consistent.
The easiest way to totally lose your presence and your audience is to disappear from social media for a few weeks, before returning with a “Hey! We’re back!” post …
… before disappearing again.
Sure and steady wins the race on social media. Even if every single post you publish isn’t perfect, that doesn’t really matter. What matters here is that you show up each week (and maybe even each day).
It’s not easy being consistent. How do you even keep coming up with fresh things to post?
One thing you should do is create a content calendar so that you know what you’ll be posting and when weeks and even months in advance.
Another thing you can do is repurpose your content. For example, let’s say you’ve written an amazing blog post that’s performed really well across social media. Why not get more juice out of it by repurposing it for video and podcasts? For more ideas, check out The 10 Rs: 10 Ways To Get The Most Value From Your Content.
Check on your rivals, too. What content are they putting out on social media?
3. Have a core message.
A core message is key because it’s this that will resonate with your audience and keep them coming back. Once you have it, you can begin conceiving and executing a solid content marketing strategy.
A company’s core message has to reflect their values, which in turn must reflect the values held by their followers.
Think about it: We follow and listen to people who are either a lot like ourselves or are who we want to be.
If you don’t know what your values and core message is, your social media marketing strategy will be erratic. Maybe you’ll strike a chord with the right audience one week, but you’ll totally miss the bullseye the week after. As a result, you’ll struggle to have any sort of presence to speak of.
4. Go live.
I know — going live is scary.
However, it is one of the best social media practices that can boost your presence.
When you go live, your brand becomes authentic. It becomes real and honest. It has a face.
No longer are you a potential “scam” or “fake news” or — on a lesser level — just this cold and distant business that has no voice. Instead, you’re real and people will warm to you.
Not sure what to do when you go live? Here are some ideas:
- Teach people something — use this as a chance to position yourself as the expert.
- Host an “Ask Me Anything” session – invite your audience to ask you questions about your company and niche on the fly.
- Stream an interview — leverage both yours and an expert’s audience by live streaming an interview with an expert.
5. Publish infographics.
Lastly, many marketers love infographics because they just work.
Humans process visual data 60X faster than we do text, and infographics are the best kind of visual data. They look cool, they offer easy to read and process info, and by creating and publishing them, they make you look like an expert.
Once you start posting educational infographics that offer raw data, numbers, and facts, you will become the go-to brand for people who want information. Hire a graphic designer and go for it!
These are 5 social media practices to increase your presence. Before I go, however, I do want to mention one last thing: Don’t forget that people go on social media to be social. This means, instead of being a business who sells all the time, you have to be engaging and fun. So go and have a ball!